About Lavazza

The story of Lavazza begins in 1895 in Turin, Italy, where Luigi Lavazza opened his first general grocery store. With his pioneering spirit, Luigi Lavazza first invented the concept of the blend - the art of mixing coffee of different origins to obtain a harmonious, tasty product. As a result, Lavazza quickly became known among the locals for its premium quality coffees and evolved from a general grocer into a coffee specialist company.

During the first 40 years of its existence, Lavazza’s name, brand and reputation grew throughout Italy simply by word of mouth, eventually spreading across the borders. The industrial revolution post World War II allowed Lavazza to take its expansion to the next level. Constant research and attention to market needs underpinned Lavazza’s success in unique product innovation, quickly distinguishing the coffee manufacturer as an industry leader, while creative advertising established the brand as an Italian household name.

In the 1980’s the Lavazza Company rapidly expanded and evolved. It grew from an Italian premium coffee exporter into a European powerhouse and was recognized by industry peers as a leader in the coffee industry. From there onwards Lavazza naturally transitioned into an international powerhouse, becoming the most recognized Italian coffee ambassador and the symbol of Italian espresso and Italian identity and lifestyle worldwide.

The popularity of the unique, unmistakeable taste of a Lavazza Espresso comes from the strength of the experience, the use of the finest raw materials and advanced technological resources. Together with espresso, the symbol of the company’s corporate culture, Lavazza offers a complete range of products to suit all palates, consumer habits and coffee preparation methods.

Lavazza’s international success is a result of the company’s passion for highest-quality coffee and constant innovation. These are the reasons why Lavazza is Italy’s favourite coffee to date and is adored by coffee lovers across the globe. Today Lavazza is the leader when it comes to quality and is the symbol of Italian espresso and Italian identity worldwide.