Falling in love in Italy

Mark Seliger produces the 19th Lavazza Calendar

Falling in love in Italy, the official title of the 19th Lavazza Calendar, a statement that Lavazza has been proudly promoting for years, thanks to a succession of international photographers asked to give their personal, unique interpretations of the “Belpaese”.

Presented to the international press in Milan, a cosmopolitan city with a strong Italian identity and a whole host of contemporary and urban passions, the Lavazza Calendar is proving to be a cult item for collectors and photography enthusiasts from all over the world.

The event was celebrated with a private party along the Navigli — the historic, once navigable canals that are now Milan’s most romantic setting — at Ecliss, transformed into a brand-new venue: an elegant “Cupid’s Garden”, where guests were welcomed into a romantic, playful atmosphere.

Following on the great values of Italy depicted in Annie Leibovitz’ edition in 2009, and the theme of famous Italian songs interpreted by Miles Aldridge in 2010, it is Mark Seliger, the famous American celebrity photographer, who has been asked to immortalise the essence of Italianess. Seliger’s work has been displayed in museums and galleries all over the world, and he is best known for his creative shots that transform real life into art.