I Piaceri del Caffè
IGLU: the Right Mix of Freshness and Innovation.
I Piaceri del Caffè, the complete range of Lavazza's espresso-based recipes has been extended to include a new product, ideal for the hot summer months—IGLU.
IGLU is a new frozen coffee mix, with all the flavour of Lavazza espresso in a fresh and pleasant specialty drink. For those who want to experiment with an alternate taste, IGLU can also be enriched with the intense pleasure of chocolate or delicate vanilla.
IGLU is served as a perfect mix of simplicity and elegance, a fun product that can be offered at the café or as a take-away product for people on the go. It is served in practical carry-out cup with a straw, easy to enjoy while strolling and ideal for every moment of the day.
The range offered by I Piaceri del Caffè Lavazza thus boasts a new recipe to try during the summer months, allowing the consumer to enjoy the aroma of coffee without relinquishing a pleasurable, fresh sensation.
As with all Lavazza products, IGLU can be enjoyed exclusively in locales participating in this project.
I Piaceri del Caffè is one of the successful coffee experimentation projects carried out in Turin by the Lavazza Training Centre, the company’s in-house team who uses their skills and experience to research new flavours and pairings, constantly working to offer consumers an ever greater choice. This is a constantly evolving project that will continue to add new recipes, a clear indication of Lavazza’s sensitivity to the changing tastes of consumers.
