New Lavazza Crema Espresso

Real Espresso, Creamy Delight: The freshest and creamiest way to taste a real Italian espresso.

Lavazza presents the new Cremespresso, the exclusive delicately flavoured recipe that soothes the palate like silk and offers all the delights of a satisfying break.

With real espresso coffee and no hydrogenated fats, Cremespresso will win over even the most demanding consumers who care about product authenticity. The velvety cream enriched with ultra-fine ice crystals makes Cremespresso a refreshing and tasty treat.

Lavazza Cremespresso is easy to prepare, thanks to the slush machine, the ideal equipment for creating and conserving Cremespresso keeping product quality intact for up to 5 days! Cremespresso is suitable for any time of the day: a refreshing alternative to coffee or cappuccino, or a delicious dessert at the end of the meal.

Cremespresso can be served always fresh and with style, either in elegant glassware, or eaten as a takeaway from practical and original paper cups with cover and spoon. Ideal solutions for eating on any occasion.

As well as the classic version, Lavazza Cremespresso is also available in 3 tasty blends:
- Espresso Cremespresso: Lavazza espresso combines with creaminess and sweetness for a moment of intense pleasure
- Milk Cremespresso: the softness of the milk cream for an even more sumptuous experience
- Oranciock Cremespresso: the contrast between orange and chocolate for moments of pure pleasure

For the launch of the new Cremespresso, Lavazza has created a promotional kit for its customers that includes counter and desk signs, menus, stickers, rotairs, recipe books and totems ― essential tools that will allow the Cremespresso to be highlighted and promoted in an effective and refined manner. In addition, for the most devoted consumers, Lavazza is making available subscription vouchers featuring the “buy 5 Cremespresso, get 1 free!” formula.

Cremespresso is just one of the many successful results of the coffee experimentation conducted by Lavazza’s Training Centre in Turin, the in-house unit that researches new flavours and new combinations and ensures that customers are provided with even greater choice, proof of Lavazza’s focus on the changing tastes of modern consumers.