In 2004, Lavazza set up a project involving three coffee-growing communities in Honduras, Peru and Colombia. It did this with technical support from VOLCAFE, one of the world’s leading traders in green coffee.
The project was based on a conviction that social development and economic growth are not mutually exclusive, and that the host countries’ environmental, social and cultural norms must be respected if this growth is to be compatible with the protection of natural resources.
Tierra seeks to enable these highly impoverished communities to improve their living standards and the quality of their coffee, to find ways of selling it on more advantageous and competitive terms, and to achieve greater financial independence, all using environment-friendly techniques.
